Projects

Dynamic Display Templates

Digital Display

For the past year I have developed dynamic display templates for V.I. Creative (Renault Australia).

Dynamic display advertisements are html creatives capable of displaying variable content when triggered by external data. With one design, a car manufacturer can be promoting utility vehicles in rural areas, and sports cars in urban centers. Messages can change based on the time of day, weather, cookies, device, demographics, even the price of crypto. Dynamic creatives can increase your message's relevance and effectiveness, without sacrificing quality.

While at Tribal DDB I designed dynamic display and provided creative strategy for Opera Australia, Porsche Australia, NHC, Westpac, and Dulux Group. I wrote Porsche Australia's Dynamic Display Guidelines, and partnered with Google and OMD to create a case study on the effectiveness of dynamic display advertising for British Paints, receiving specialist in-person training from Google in the process.

Various

Motion Graphic Design

Social media, digital display, and digital out-of-door advertising for many of Australia's biggest brands. Taking projects from concept to completion, or assisting as a designated digital designer/animator, I enjoy helping to bring the creative team's projects to life.

My expert understanding of best practice for social and digital display, and ability to build powerful integrated templates, enable me to losslessly adapt high profile ATL capaigns for lightning cross-channel digital output.

Google Digital Guru

Animation

Worked with Evolved Group to animate a series of explainer videos for Digital Guru, an invitation based program by Google for digital agencies and brands.

Hours of video were created, below is a brief example.

Jeep

Graphic Design

Designing for Jeep after being locked down for weeks was a welcome relief. Without leaving my desk, I found myself exploring a new destination every day.

Portraits of Melbourne

Illustration

I stalk people. I capture their likenesses when they aren't paying attention, then bring them home and make them put on colours they wouldn't normally wear.

Tourism Australia

Illustration

i-Spy Activity Sheets for Tourism Australia, and The Wiggles on Australia.com

Fun project, while some of these images were bespoke, most were pre-approved from stock libraries by project stakeholders and required redrawing to present as a cohesive package. Over 30 images were produced over two days.

>>Visit website

3d Modeling

Organic and hard surfaced models

Complex organic and hard surfaced geometry modeled in Maya and Zbrush.

Miser Brothers

Retake of Heat and Cold Miser from 'The Year Without a Santa Claus' (1974). Original character designs by Paul Coker Jr.

Buggin Out

High poly Zbrush displacement maps over rigged Maya models. I really enjoyed researching these, I could study anatomy all day. Viewing things in 3d space can really bring the invisible into focus, I used scanning electron microscope photography images for reference on many of the minutae. 🤓🤓

Abduct One (2015)

Alien character design, animated with motion capture data from cmu.edu. This data was open-source, however I have experience recording, cleaning and editing performance capture data from my studies in AUT's Motion Lab

A Road Less Travelled

This photorealistic reproduction of a precarious Queenstown bridge featured in an ad for Hyundai. Made while interning with the team at Toybox.

The DJ Knows (2016)

Motion Graphics

Bumper for Capital 17 on Red Bull TV

While an old project, this job allowed me to pull a few different skill sets together and was a good introduction to 3d modelling and animation.

Swan Lake Studios

Interdisciplinary

The brief was “create the most dynamic space possible”.

I set out by creating a physical grid, employing local ship and sail makers to install steel cables throughout the space. With a suspended stage lighting rig, an array of curtains, and a comprehensive A/V system, the space became infinitely customisable.